Learn the system that helps you turn ideas into working products - using AI, no-code, and a clear step-by-step process that actually fits into your life.
Built from 10 years of product, design, and startup experience - now distilled for solopreneurs.
Here’s the truth:
It’s not a skill problem. It’s not a motivation problem. You simply never had a system that makes AI work for you.
Not another tool list.
Not another “AI hack”.
A real, repeatable method built for solo founders who want progress - not burnout.
Clarity and direction: what to build, who it’s for, and why it’s worth building.
Your new superpower: describing systems so AI can execute them with precision.
This is where your idea finally becomes something real.
Your complete foundation:
business-first thinking → AI-ready system thinking → clarity worksheets → your first product blueprint.
A guided, fast-paced process to build your first tiny product in 7 days - even with a full-time job.
You’ll go from idea → mapped system → AI-built MVP → first user → micro case study.
Accountability. Q&A. Progress tracking. Tiny wins.
A place to build together - not alone.
No hype.
No “easy €10k/month” promises.
Just a simple, repeatable system designed for real life - not hustle culture.
Small, shippable wins →
Consistent progress →
Compounding momentum.
This is how solopreneurs succeed in the AI era.
For years, I watched talented people fail to launch their ideas.
Not because they weren’t smart - but because the process was broken.
I’ve worked as a developer, designer, product builder, studio founder, and startup mentor.
I’ve seen 100+ teams try to build without a system.
The pattern was always the same:
confusion → overengineering → slow progress → decision fatigue → quitting.
In 2022, I built a €20,000 MVP that went nowhere.
It hurt - but it taught me everything.
It led me to the one insight that changed how I build:
If you can describe a system clearly, AI can build it for you.
If you can’t, nothing will ship.
That’s why I created this framework -
to help you build the products you want, without burning out or wasting months.
Maybe you’ve even tried launching something before - but never finished it, or it ended up with zero users.
That’s not a you problem. That’s a system problem.
Most solopreneurs don’t fail because they lack ideas.
They fail because they don’t have a clear, repeatable process to go from:
idea → clarity → system → tiny product → real user → revenue.
You can start this journey part-time.
The entire system is designed to fit around a full-time job - without overwhelm or burnout.
That’s why I built the Playbook and the 7-Day Challenge:
to give you a clear path forward, and a system you can follow from day one.
Built for solo builders who want clarity, momentum, and a simple path - without the noise or the hype.
